Few AI startups have seen their valuation move this fast — a generative video and imaging company has gone from a $1.3 billion mark to $5.4 billion in less than a year, a pace that mirrors just how quickly enterprises are folding AI-made content into their everyday workflows.

The company, founded in 2023 by a former executive from a major social media platform, lets users generate images and video content through AI. Its latest funding round was led by a global growth investor, joined by a roster of financial backers spanning traditional Wall Street and venture capital. The round pushes the company's valuation past four times where it sat at the start of the year — a climb that puts it among the faster-moving names in the generative AI space.

The company built early buzz by putting AI-generated short films in front of audiences at major festival circuits, including screenings tied to Cannes and a separate premiere in New York. Since then, its focus has shifted toward productized tools: a studio suite aimed at filmmakers directing AI-generated footage, and a separate toolkit built for marketing and advertising teams looking to produce campaign content faster.

Enterprise adoption has become the company's fastest-growing lane, with leadership pointing to video-generation tools becoming a standard part of marketing and creative production inside large organizations rather than a novelty.

Generating video is far more computationally demanding than generating text or still images — company leadership has noted that a single minute of AI video carries a processing load comparable to tens of thousands of words. That intensity means a meaningful share of the new capital is earmarked for securing compute capacity, on top of the usual hiring and product investments, as the company works to keep pace with rivals also building in the AI video space.